PENSAMIENTOS E INVESTIGACIONES DISPONIBLES
1975 - Motivation research revisited
1975 - What is a situation? A motivational paradigm
1978 - Consumers' perceptions of the product-use situation
1979 - Attention engagement
1980 - Attitude, motivation, and marketing or, where do the attributes come from?
1980 - The situation
1982 - Terms v. concepts: Market segmentation, brand positioning and other aspects of the academic-practitioner gap
1982 - The unit to be classified: persons vs. behaviours
1983 - Persuasion: Planning for behavioral change in business and nonbusiness contexts
1985 - Finally, let's model marketing communications
1985 - Persuasion: Marketing as behavioral science in business and nonbusiness contexts
1985 - Things of Heaven and Earth: Phenomenology, marketing, and consumer research
1986 - Extending the thinkable: Consumer research for marketing practice
1987 - Is selling marketing? The academic-practitioner gap revisited
1987 - Prolegomenon: Marketing, ethics, and quality-of-life
1987 - A radical agenda for marketing science: Represent the marketing concept!
1987 - Reculer pour mieux sauter or, why consumer psychologists need a general model of action
1988 - Action as counterchange: Identifying antecedents of the domain and goal of action
1988 - Marketing: In loco parentis?
1988 - Reclaiming form utility for marketing: The human side of the person-technology interface
1995 - Globalization issues: The myth of prepackaged solutions